Fathima Ashraf

Product Designer

Lab

Earlier work and explorations.

Numa

An AI therapist app designed to feel gentle, human, and emotionally safe — built around a felt character, a letter instead of a questionnaire, and voice as a first-class mode.

AI Agents & Companions

2025

Numa

Effigov

A full redesign of a YC-backed government AI platform — from secondary research to a live Framer build that communicates trust, clarity, and a clear path to booking a demo.

Website Redesign · 10K Designers

2025

Effigov

Morni

Designed a visual-first AI experience that generates personalized wardrobe capsules and interactive vision boards, reducing decision fatigue in custom clothing design.

Capstone project at 10k Designers

2025

Morni