Fathima Ashraf

[The Shift]

Instead of asking users to design one piece at a time, I reframed the experience around a simpler question:

"What does your wardrobe need?"

This led to a shift from garment-level design → wardrobe-level thinking.

[What I Did]

I introduced a Wardrobe Planner that captures high-level inputs like occasion, vibe, materials, and silhouettes. Using these, the system generates a cohesive capsule of multiple pieces, each presented as an editable vision board.

First Hero Mockup

[Wardrobe Planner]

Users begin by selecting:

  • Occasion (wedding, workwear, daily, etc.)
  • Vibe (minimal, expressive, earthy…)
  • Materials
  • Silhouettes

AI translates these inputs into structured preferences and generates a set of coordinated pieces.

[Capsule Experience]

Instead of a single output, users receive a capsule of 4–6 pieces.

Each piece is:

  • Contextually relevant to the occasion
  • Stylistically consistent
  • Designed to work together as a system
Capsule Grid / Cards

[Vision Boards]

Each piece opens into a vision board, where users can explore and refine:

  • Fabrics
  • Artwork
  • Craft techniques
  • Color
  • Placement

AI supports by pre-filling and suggesting, while keeping full control with the user.

[Dashboard & System]

Capsules and individual designs are organized into a unified dashboard.

Users can:

  • Revisit capsules
  • Refine pieces
  • Manage multiple wardrobe directions

The system supports iteration over time, not just one-time creation.

Dashboard

[Design Approach]

AI acts as a silent stylist: no chat, no voice, no interruptions. It supports the flow by:

  • Predicting preferences
  • Generating visual outputs
  • Reducing unnecessary decisions

The experience stays visual-first, calm, and guided.

[Outcome]

The experience transforms from a heavy, form-based process into something more intuitive and inspiring.

From

Designing a garment

→

To

Building a wardrobe you connect with