Designing products that feel natural and considered.
Hi, I'm Fathima — a product designer, currently at Memetic. I've shipped work for Supermemory, Decimal, and other AI startups, spanning brand systems, marketing sites, and product UI.
I care about how things look and how they work. Good design, to me, is quiet — it doesn't demand attention, it just makes sense.
Outside of work, I crochet, read a lot of literature and non-fiction, and find ideas everywhere in between.
Designing products
that feel natural
and considered.
Hi, I'm Fathima — a product designer, currently at Memetic. I've shipped work for Supermemory, Decimal, and other AI startups, spanning brand systems, marketing sites, and product UI.
I care about how things look and how they work. Good design, to me, is quiet — it doesn't demand attention, it just makes sense.
Outside of work, I crochet, read a lot of literature and non‑fiction, and find ideas everywhere in between.
Designing products that feel natural and considered.
Hi, I'm Fathima — a product designer, currently at Memetic. I've shipped work for Supermemory, Decimal, and other AI startups, spanning brand systems, marketing sites, and product UI.
I care about how things look and how they work. Good design, to me, is quiet — it doesn't demand attention, it just makes sense.
Outside of work, I crochet, read a lot of literature and non-fiction, and find ideas everywhere in between.
I came to design through writing. Before I understood grids or colour theory, I was thinking about how words shape meaning — how the same sentence lands differently depending on rhythm and order. Design, it turns out, works the same way.
Good work, to me, is the kind that doesn't call attention to itself. It just makes sense. I try to bring that quietness to every project — not minimalism for its own sake, but clarity earned through care.
- Designing for AI startups at Memetic
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