[Overview]

Snowdrop works across the systems behind specialty medication, moving each case from intake to dispense for patient-services hubs, biopharma manufacturers, specialty pharmacies and access organizations.

I designed the landing page and built it myself, so what shipped is what was designed: the motion, the type, the details.

[The challenge]

Snowdrop sells into regulated, high-stakes healthcare operations, and the client wanted to look mature and serious, not like a startup. The site had to make AI read as dependable infrastructure, not hype ("AI in the work, not in the way"), and speak to four very different buyers on one page.

So it leans editorial rather than techy: a serif for the headlines, a quiet warm palette with one red, ruled grids, and proof laid out like a case file instead of gradients and glowing UI.

[No case sits still]

The promise is that cases keep moving, so the page moves the way a case does. One case travels through each stage, from intake to enrollment, the way Snowdrop carries it across the systems a team already uses.

[Four buyers, one page]

Hubs, manufacturers, pharmacies and access organizations each get their own column and their own reason to care, under the voices of the leaders already building with Snowdrop.

[Proof and trust]

A national hub's results read like a case file (challenge, approach, result), and the security section answers enterprise healthcare's first questions before they're asked.

[About page]

For the about page the client provided the style, and I built it in code alongside the landing page, so the two sit together as one site.

[Outcome]

A landing page designed and built end to end, now live, that ends where the work does: behind every case is a patient waiting to start treatment.

From

An AI startup's website

→

To

A mature, serious partner for healthcare